Analyze the goals price and promotion for the new product

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Analyze the goals, product, price, and promotion for the new product launch in each stage of the product life cycle. Recommend two (2) marketing tactics and strategies that the marketing intern should consider in order to increase product revenue over time. Provide rationale for your response

Imagine that your company is a smartphone manufacturer that is launching a new product. Recommend the approach that you would take in order to brand the new product. Determine the primary way in which you would convey the advantage of your company's product versus the top retailers in the industry. Provide a rationale for your response. Note: You may create and / or make all necessary assumptions needed for the completion of this discussion.

Evaluate the capacity of the most common distribution channels available for the new product launch to provide consumers with easier access to the product. Speculate on the extent to which your company could use each channel to meet profit goals. Choose the most beneficial distribution strategies, and suggest two (2) ways in which this selection could potentially affect consumer adoption of the new product. Provide a rationale for your response.

Imagine that you are a manager at Amazon and you need to present your ideas on ways to improve logistics to increase profitability. Upload a short (one to two [1-2] minute) video using Kaltura to share your ideas. You may use an iPad, cellphone, laptop, desktop, or traditional video recorder to record your discussion response. You may embed your video or include the link in the discussion board. Note: Your video must be professional and of academic quality.

Reference no: EM13818621

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