User Account

All Pages

Analyze the fundamental approaches that company might take

Assignment Help Marketing Management
Reference no: EM131740549

Assignment 2: Expansion into a Foreign Market, Part II

Note: Refer to Assignment 1 to complete this assignment. (ATTACHED)

Assume that the company reviewed, voted on, and accepted the study that you prepared for Assignment 1. Everyone involved is satisfied with your analysis of the country's culture, politics, laws, ethics, and economics. Now, you are being asked to look into the business aspects of a deal, and report on customers, markets, competitors, and finances of one foreign organization with which the company might choose to deal.

Note: Avoid expressing personal opinions of the market.

Write a six to eight page paper in which you:

1. Select the organization that the company would like to deal with, and briefly describe its business profile. Note: Your description should include, at a minimum, but not be limited to the organization's mission, lines of business, and main products / services.

2. Analyze the fundamental approaches that the company might take in dealing with the proposed organization (e.g., export, FDI).

3. Determine the best option for the company to use in order to minimize foreign exchange risks. Justify the response.

4. Suggest two ways in which the company could leverage politics and laws in order to maximize the probability of a successful deal. Provide a rationale for the response.

5. Determine the key financial, operations, marketing, and human resources commitments that the company must make. Next, recommend one strategy that the company could use in order to fulfill at least one of these commitments. Justify the response.

6. Use at least two quality references. Note: Wikipedia and other Websites and blogs do not quality as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

• Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Analyze the challenges and advantages of foreign direct investment.

• Appraise the strategies companies use to minimize risk in the foreign exchange markets.

• Formulate supporting financial management, operations/production, marketing, and human resource management strategies to conduct international operations.

• Use technology and information resources to research issues in international business environment.

• Write clearly and concisely about international business environment using proper writing mechanics.

Attachment:- Assignment-1-Expansion-to-New-Markets.rar

Reference no: EM131740549

Questions Cloud

Marketing management orientations : Describe how the marketing conceptdiffers from the other marketing management orientations.
Evaluate the consequences of a poor hiring decision : Evaluate the consequences of a poor hiring decision. Propose steps that could be taken to prevent such bad decisions in the first place.
Review problem related to the united clerical workers : Union Shop-Memberships and Fees Pat lives in a state that has enacted a right-to-work law. The company that employees her has recognized the United Clerical.
Marketing to the bottom of the pyramid : As a junior member of your company's committee to explore new markets, you have received a memo from the chairperson telling you to be prepared
Analyze the fundamental approaches that company might take : Analyze the fundamental approaches that the company might take in dealing with the proposed organization (e.g., export, FDI).
What elements are embraced by aida : What elements are embraced by AIDA? Select the correct response:
Explains the best ways a company can protect themselves : Write a point paper that explains the best ways a company can protect themselves, their employees, and customers from cyber crime.
Describe the collective bargaining agreement : Suits against Unions Ed is discharged for allegedly stealing property from his employer he asks his union to have him reinstated because his discharge violates.
How many steps are in the aidca model : To find the optimum balance of emotional and logical appeals, which of the following factors should you NOT consider?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd