Reference no: EM132288600 , Length: 1200 Words

Integrated Marketing Communication

Your assignment is to analyze a company's approach to the integrated marketing communications concept by assessing its activities associated with earned, owned, and paid media by doing the following:

• Research and define the marketing terms: earned, owned, and paid media

• Choose a brand or product sold by this company. Analyze the company's approach to each of the three types of media used to promote this brand or product

• Synthesize your findings and describe the company's overall approach to this brand and describe the brand's/product's target audience, pricing strategy, and distribution strategy

• Wrap up your paper with a strong, one-paragraph conclusion that summarizes your key findings vis-à-vis the three types of media and how they fit into the company's overall brand/product strategy

Your paper should adhere to these standards:

• Be 4-6 pages in length, not including the title or reference pages (1,200-1,800 words)

• Integrate concepts, terms, and theories from the readings and module content

• Include at least four academic references to support your work, including one peer-reviewed article, preferably from the CSU-Global library

• Follow the CSU-Global Guide to Writing & APA