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Analyze the campaign using the dragonfly effect model

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Reference no: EM13737352

Choose a social media campaign to analyze. You can choose a political campaign, product advertisement campaign, or a social awareness campaign. After you decide on a campaign, you want to monitor the campaign, conduct a formal analysis on the effectiveness of this campaign, and make specific recommendations on where, how, and why this campaign must be approved.

  • Contact the campaign via phone and/or email as a prospective consumer. Follow them on twitter or on other social media platforms. As a participant, you may build a perspective that differs from what the social media marketers intend.
  • Write a 3-5 page paper in which you:
  • Analyze the campaign using the Dragonfly Effect Model.
  • Determine steps you could take to improve the campaign based on your analysis.

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The paper is about any social media campaign that has affected the society in any of the recent times. It talks about how this can affect the society and the changes that it was actually able to bring. The paper describes the campaign that was started by Domino's in order to allow the customers to place an order through their twitter handles and how people would express that by placing order through their twitter handles. The paper has been prepared in Microsoft Office and is of 1000 words.

Reference no: EM13737352

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