Reference no: EM131541968

Question: The Buyer

Every product or service has a buying process, even digital products and services. In this assignment, you will research and analyze the buying process for an online product or service, with which you (as a consumer) are familiar, from a business point of view.

Begin by researching an online consumer product or service (such as an e-Book from the Kindle store or a movie from the iTunes store).

Choose an online product or service with which you are familiar and have purchased in the past.

Next, write a report to evaluate its buying process from the marketer's point of view using the five stages of the buying decision process.

Content Knowledge: Understanding

Communicates an understanding of how to identify the problem and describe differences between current and ideal state, what drives it, and how it can benefit the buyer.

Content Knowledge: Understanding

Communicates an understanding of how to describe the product and explain the internal and external sources.

Content Knowledge: Understanding

Communicates an understanding of how to evaluate the alternatives, defined in terms of consumer needs, product benefits, and/or attributes. Identifies selection criteria.

Content Knowledge: Application Component 1

Communicates the ability to define the purchase decision and identify the high-level factors that interrupt or deter a purchase.

Content Knowledge: Application Component 2

Communicates the ability to evaluate post-purchase evaluation.

Remember, the five stages are as follows:

1. Problem recognition

2. Search and determination of alternatives

3. Evaluation of alternatives

4. Purchase decision

5. Post-purchase evaluation

Write a 6-8-page report in Word format. Apply APA standards to citation of sources.

By Monday, June 26, 2017