Reference no: EM132238169

Business Environment Analysis Report (BEAR)

In the BEAR, students will analyze the business environment in the market. Students should remember that this is about developing a market in the selected country, not going there to have fun as a tourist. Therefore, your work should not include data which is not directly relevant to the goal of deciding whether the market should be developed or not. Data that would be relevant could include, but may not necessarily be limited to, the following items:

Political and regulatory stability - Students will need to describe and discuss the political and regulatory system with reference to their stability and receptivity to international business, including foreign investment.

Legal system - Students will need to describe and discuss the kind of legal system that exists there. The following questions are typically important in such a discussion - Is the legal system transparent and independent? Is it fair and objective? Does it protect intellectual property, foreign investments, etc.?

Business customs and practice - Students will need to describe and discuss the business customs and practices that exist there. The following questions are typically important in such a discussion - What role do ethics, corruption, and respect of law play? How are environmental concerns and human rights issues addressed?

Religion and culture - Students will need to describe and discuss the cultures that play a significant role in the country, specifically how these cultures might impact international business.

Economic analysis of key indicators -
Demographics
GNP/GDP
Major sectors and industries
Currency, interest, and inflation rates
International Trade patterns
Labour Force