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Analyze size-profitability-operating methods and strategy

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Reference no: EM133378183

Lodgit - A home away from home for international students.

Lodgit is an app/website that provides housing accommodation for international students in Canada. The app provides accessible accommodation for international students by bringing all the stakeholders together. Lodgit links Universities, landlords, real estate agents and vendors to help international students settle in Canada.

Lodgit mission statement is "To enhance international student's experience by providing the best of quality homes, delivered with thoughtfulness and care." The main focus of this mission statement is the advantages that international students get by choosing Lodgit as their preferred platform. In fact, the mission statement reads like a promise to give them nothing less than exceptional services. Lodgit focuses on being the best in the accommodation sector to help international students settle in Canada. The company hopes to achieve this ambition through exceptional services. Lodgit acknowledges the uncertainty of finding a place before arriving in Canada. However, to achieve its position, Lodgit is taking its branding to another level as a premium manager of international students' expectation of housing with a better value proposition than what exists in the market through the navigation of stumbling blocks presented by existing platforms.

1. List your competitors in your industry segment and describe their characteristics.

2. Analyze their size, profitability, operating methods, and strategy.

3. What are their relative strengths and weaknesses compared both with each other and with your business?

4. Based on this competitor analysis, what do you believe are the critical factors for success in your business sector?

5. What is unique about your business proposition that makes your product/service stand out from the competition?

Reference no: EM133378183

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