Analyze public health data to identify prevalent health

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Reference no: EM133731714

GEOGRAPHIC MARKET ANALYSIS PROJECT ASSIGNMENT INSTRUCTIONS

OVERVIEW

This assignment meets CLO C and D "Determine effective geographic markets, service areas and market share from the hospital administrator and policy maker perspective" and "Evaluate results of a market analysis to determine met/unmet community health needs". By completing a geographic market analysis, you can develop a comprehensive understanding of the healthcare market in your area and create a strategic plan that demonstrates your analytical and planning skills. This project not only enhances your learning but also results in a tangible deliverable that showcases your capabilities to future employers.

INSTRUCTIONS

To successfully complete the Geographic Market Analysis Project, you need to follow a structured approach. Here's a step-by-step guide:

Step 1: Define the Geographic Area
• Task: Select a specific geographic area to study. This could be a city, region, or specific community.
• Objective: To have a clearly defined area for which the market analysis will be conducted.

Step 2: Conduct Demographic Analysis
• Task: Gather demographic data such as age distribution, income levels, ethnic composition, and population growth trends.
• Resources: Use government databases, census data, and local health records.
• Objective: To understand the population characteristics of the area, which are crucial for identifying healthcare needs.

Step 3: Identify Healthcare Needs
• Task: Analyze public health data to identify prevalent health issues and unmet healthcare needs within the population.
• Objective: To determine what types of healthcare services are most needed in the area.

Step 4: Competitor Analysis
• Task: Identify existing healthcare providers in the area. Analyze their services, strengths, weaknesses, and market share.
• Objective: To understand the competitive landscape and identify gaps in services that could be opportunities.

Step 5: Service Demand Forecasting
• Task: Based on demographic and health data, project future healthcare needs. Consider factors like aging populations or increasing prevalence of certain diseases.
• Objective: To forecast future demand for healthcare services in the area.

Step 6: SWOT Analysis
• Task: Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for offering healthcare services in the selected area.
• Objective: To assess the feasibility and potential challenges of entering the market.

Step 7: Develop a Strategic Market Plan
• Task: Based on the collected data and analyses, develop a strategic plan outlining potential healthcare services that could be offered, target demographics, marketing strategies, and a financial plan.
• Objective: To create a comprehensive strategy for entering the market or expanding services in the area.

Step 8: Report Writing
• Task: Compile the findings and strategies into a well-organized market analysis report using the Geographic Market Analysis Project Template.
• Objective: To produce a professional report that clearly communicates the market analysis and strategic plan.

Additional Considerations:
• Data Sources: Utilize credible sources for data collection. Government health departments, healthcare databases, and academic studies can be valuable resources.
• Ethical Considerations: Ensure that any data used is publicly available and ethically sourced.
• Critical Analysis: Don't just present data; analyze what it means for healthcare provision in the area.
• Practical Recommendations: Ensure that your recommendations are feasible and grounded in your analysis. This is an assignment that you can include in a career portfolio or even implement if done well.

There are no minimum number of references required. It is expected that references will be current. Given the limitations in resources this may mean using a Community Assessment Report that is over five years old.

Reference no: EM133731714

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