Reference no: EM132204675

Please read the following case and answer the questions followed by it.

STORY OF EVOVE

Evove is a fully invested limited liability company in Sri Lanka and they deliver value driven career resources and recruitment services to local and international countries. Especially for Middle East countries. Evove was founded by Mr.Azlam Fauz in 1989 and since then they offer seamless end to end recruitment solutions and support services, including online recruitment solutions, executive search solutions, global skilled blue collar recruitment, and training, evaluation and career guidance. These areas were managed through three distinct profit center operations; e-recruitment, executive search and global recruitment.

E-recruitment has been operated through a comprehensive and fully integrated job site, managed by multi-cultural and highly qualified professionals. Evove has been revolutionized and pioneered the concept of e-recruitment in Sri Lanka and in the Middle East with a fulfillment based business model. Their main objective is to provide their clients with dependable value driven and cost effective career resources and recruitment services. Evove’s online recruitment efforts are geared towards identifying and fulfilling specific skills and job profiles currently in demand within the local and international markets. Executive search division of Evove has a process that can be tailor made to match its clients’ needs and requirements. This division provides three types of recruitment; retained search, contingency search and project recruitment. Evove follow a careful and well planned selection process.

This process begins with understanding the client’s needs and follow through with both clients and candidates, even after recruitment. Evove focus on achieving measurable business benefits through developing close and long term client relationship.

Evove global is international man power recruitment with the initiative to revolutionize the unorganized domain of international hiring. They use clock and mortar business modules to synchronize recruitment initiative.      

Evove has geared itself to look into the future, by infusing modern day technology into recruitment and HR. They derived their online recruitment concepts by consultant backed with their years of experience. Evove recognize human capital as being a competitive advantage and help organizations to recruit right people, thus contributing to its success. Evove dedicated to provide top professionals to employers, thus, they have a large pool of candidates who will match or exceed the client’s expectations. Whether the need is a permanent job or a tailor made recruitment solutions, Evove’s consultants will work with the client on a blue print to address the need.

While Evove’s marketing campaigns have evolved over the years, it was clearly positive word of mouth and exceptional client service are its most effective marketing tools. Especially for Middle East Client companies, mostly these clients began to recommend Evove’s service to their brother and friend companies, through which they got number of new job orders. Mr. Sandun Herath, Chief Marketing Officer, explained “you know that roughly eight out of ten customers recommend your company’s service even to their counter parts. That is because of word of mouth that’s a pretty powerful tool. So satisfying our clients to the fullest is the DNA of our success”.

In 2008, Evove has increased its presence on social media websites such as Face book, Twitter and LinkedIn. Just 05 weeks after the firm integrated with these social networks, Evove received more than 100 CVs from new candidates and more than 10 new job orders ( each require more than 200 candidates/employees) from some reputed Middle East companies. To measure the viral success of these social media websites, Evove identified bloggers who either wrote their own stories or picked up stories originally posted by a few influential bloggers who were given a special preview. Evove classified each blog post according to velocity (whether it took a month or happened in a few days), share of voice (how much talk occurred in the blogosphere), voice quality (what was said and how much positive or negative it was) and sentiment (how meaningful the comments were).

Evove earned 1150 million in revenue during 2015 and now the company has employs over 200 employees, thus is planning to expand internationally.

Questions

Discuss the vital role played by marketing/consumer research at the success of Evove. Justify your answer by facts.

Analyze the potential drawbacks of Evove’s research episode. Recommend solutions to eliminate/minimize such drawbacks.