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Assignment Objectives
1. Analyze marketing decision support systems and their impact upon marketing management systems.
2. Describe the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies.
3. Assess the major influences in current consumer and organizational buying decisions.
4. Analyze the appropriate marketing strategies to apply at each stage of the product life cycle.
5. Interpret the challenges a company faces in developing new products in today's global economy.
6. Construct a strategic marketing plan. How will accomplishing these objectives support your success in management? What risks or challenges might a manager encounter if they have not mastered these objectives? Explain.
Which of the following statements about information systems is not correct? PepsiCo calculates unlevered betas for each peer group in order to
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A company has current assets that have an estimated book value (if sold) of $20 million.The fixed assets book value is $120 million, butthe market value (if sold) is $180 million.The company has total debt on the books of $80 million; however interes..
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Describe the role of marketing channels in the overall marketing strategy of the retailer you chose.
Explain Distinguish between the terms market segmentation
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