Reference no: EM13730710
Business Brief: Marketing Strategies Across Cultures
Purpose: The purpose of this assignment is to analyze and evaluate the strategy and tactics of marketing a product in various countries or cultures.
Action Items
In this assignment, you will create a business brief for your boss to share with the executive team. To create this brief, do the following:
1. Reread or review the principles of global marketing in chapter 7 of the textbook.
2. Choose a product that originates from your home country that is marketed in other countries around the globe.
3. Choose one other country where this product is available.
4. Search online to find advertising samples for the product in both your home country and the other country. Compare print, TV (sample from Internet, i.e., YouTube), and web samples (for example, corporate websites for both countries). It is from these samples that you will derive the marketing strategies and tactics that are being used.
5. Conduct research to find 3 - 5 critical cultural considerations for marketing products in the country you selected. Only cite credible sources. Google should provide more than enough leads for you.
6. Prepare a business brief for your boss and the executive team about the strategies and tactics that are being used to market this product in your home country and the other country you have identified.
|
What is the purpose of the dual-track model
: What is the purpose of the dual-track model in which the bidder initiates a tender offer and simultaneously files a prospectus to hold a shareholders’ meeting and vote on a merger?
|
|
What techniques does fdr use to appeal to average americans
: What techniques does FDR use to appeal to average Americans? How does FDR attempt in this speech to specifically address the fears of the American people in the wake of the Great Depression?
|
|
The standalone risk of an individual corporate project
: Explain the following statement: The standalone risk of an individual corporate project may be quite high, but viewed in the context of its effect on stockholders’ risk, the project’s true risk may be much lower.
|
|
The operating leverage at this break-even point
: Evaluate project that costs $1.5 million has a 10-year life and no salvage value. Assume depreciation is straight line over the life of the project. Sales are projected at 150K units every year over the life of the project. Price per unit is $75, var..
|
|
Analyze and evaluate the strategy and tactics of marketing
: The purpose of this assignment is to analyze and evaluate the strategy and tactics of marketing a product in various countries or cultures
|
|
Pros and cons of each functional area
: You will need to research various Fortune 500 companies and identity their best HRM practices. Be sure to identify and discuss the pros and cons of each functional area and state whether or not this practice will be one of your recommendations.
|
|
What kind of bond did the confederacy
: What kind of bond did the Confederacy of the United States issue in 1864 and how did it protect investors from high inflation but not credit risk?
|
|
What is a consol and why do changes in market interest rates
: What is a consol and why do changes in market interest rates have a larger impact on its value than 10-year bonds?
|
|
Computation of present value
: E6-5: E6-5 (Computation of Present Value) Using the appropriate interest table, compute the present values of the following periodic amounts due at the end of the designated periods.
|