Reference no: EM134015707
Assignment:
Section 1: Explain in your words the three elements of strategic direction - Compare strategy as plan and strategy as action.
Section 2: (Course text material is attached in a zip file) Case: Emerging markets - evolution of Microsoft strategy in China - p. 27 - 28 and 29 Read the case and answer questions at the end of the case.
1. From the industry-based vision Why does Microsoft feel threatened in China and around the world by Lnux?
2. From the resource-based view What valuable, unique resources and capabilities does Microsoft have before the eyes of users and the Chinese government? What are the most important lessons of Microsoft's strategic changes?
3. From the vision of strategy as theory Why is it difficult to change strategy? How are strategic changes made?
4. Ethics- As a spokesperson for Microsoft How would you respond to freedom of expression and criticism of human rights?
Section 3: (Course text material is attached in a zip file) Using your course text read the IBM opening case on your Centennial pages from 63 to page 70 (Resources, Capabilities and Value Chain) Answer the following question:
1. Explain the value chain and then explain how the value chain can help analyze an organization's strategic position.
2. Explain the resource-based perspective or strategic vision - which is the threshold resource.
References: Dess, G., McNamara, G., Eisner, A, Lee, S. (2023). Strategic Management (11th ed). McGraw-Hill Education.