Analyze a poor-performing supply chain

Assignment Help Supply Chain Management

Reference no: EM133983780

Scenario:

Description: Bounce! is a company that manufacturers tennis balls.¡Clients: Wholesalers¡Problem: Bounce! is counting on several promotional events planned at tennis venues in the spring season to boost summer sales. However, after two of the 10 events, there are concerns about lower-than-expected turnout, and sales made at the events were minimal. The venue teams and sales team report lack of promotional material and delays in availability of point-of-sale systems as key contributors. Bounce's CEO wants to know what role did marketing and IT play in this resulting problem and how can they work together to fix it.

What is the role of marketing, finance, and IT in a supply chain.
Discern how the functions work together to control a supply chain production, including systems used.
Analyze a poor-performing supply chain, including how marketing and IT collaboration is causing the problem and how to improve performance.

Reference no: EM133983780

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