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Which tools and techniques connect metrics and analytics to optimizing marketing performance?
Amazon has created three elements with how they are approaching the consumer market: fulfillment centers, Amazon Prime, and AmazonFresh.
Describe the hypothetical scenario you have developed. Explain the steps for setting up a good strategy-monitoring and adjustment program, as it relates to this scenario
How has Dunkin' Donuts revised their marketing strategy to adapt to the changing demographic and economic environments?
Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan
Some like Michael Porter propose that strategy is driven mostly by the external environment. Review Porter’s Five-Forces Model and see if you agree. Is it mostly driven by external environment? In the other camp are the resource based view proponents..
Examine both the social media tools that will provide the highest return on investment (ROI), and two (2) key performance indicators (KPIs) that one could use to measure success. Provide a rationale for your response
Examine some of the brand benefits that can accrue to a company that engages in cause marketing. To include Build Brand Awarness, Enhance Brand Image.
Report on Customer Lifetime Value Analysis
Explain sales promotion and What is the role of sales promotion in the marketing mix and How does this role differ for industrial and consumer products
The Levi product has not really changed since the Gold Rush days. How do you account for the phenomenal transformation to become an American icon and 'coveted symbol of the casual, unpretentious American lifestyle'?
Paying special attention to the characteristics of buying behavior, consider the product you are using for your marketing plan. Is culture important to your buyer behavior
Discuss the differences between legitimate, reward, coercive, and referent power. Give an example of each or the appropriate uses of these expert powers
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