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Analysis of the potential weaknesses of existing strategy

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Reference no: EM13675062

Select a product/service brand and develop a detailed report which:

a. Identifies the main elements that shape the current "personality" of the brand. Assessing the current brand strategy, focusing on the organisation's approach to creating a competitive positioning for the product/service and maximising brand equity.

b. Sets out your analysis of the potential weaknesses of the existing strategy and identifies the brand strategy you would recommend to address these weaknesses.

Reference no: EM13675062

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