Analysis of the current situation for the selected entity

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Reference no: EM131620342 , Length: word count:1750

MARKETING in PRACTICE Assignment

Task:

The purpose of this assignment is to engage the student in conducting secondary research from various sources of data on a New Zealand business. The student will be expected conduct a brief situational analysis on the chosen brand or business.

In addition to synthesizing and analysing the information collected, the application of marketing concepts and theories will be evident.

You will select, research and describe an existing brand, company or business of your choice that is based in New Zealand. Your task is to undertake a strategic analysis of the current situation for the selected entity.

Your report will be in four major sections, preceded by a title page with a relevant heading and the table-of-content.(Please use a fresh page to continue with each new section).

The length of the report is 1500-2000 words. You are expected to search online and have access to business journals, newspapers, and text books. In the event of partial or incomplete information, you are expected to make assumptions to join the dots. Proper referencing is mandatory.

Section one: overview of the selected NZ business

Executive summary and introduction

State the purpose and scope of the report.
Outline the type of analysis conducted
Summarise the key highlights and any significant conclusions.

Background

A brief overview of the business - its vision, mission, and brand value.
Describe the product/ service - its current product offering including product features and benefits, and customer value proposition.
Lastly, briefly state its current situation in the marketplace, and any other relevant background information (core competency, core competitive advantage, and corporate culture).

Section two: environment scanning

P.E.S.T.E.L

A critical examination of any four of the political (including legal & regulatory), economic, social-cultural, technological and natural environment (if relevant) that potentially would impact the business positively or negatively.
Also, consider the competitive environment and the role of social-responsibility and ethics in the business.

Section three: impact of emerging technologies and trends

Assess the role of digital media and electronic marketing on the business, and evaluate the influence of consumer-generated information for effective marketing.

Section four: segmentation and targeting

Selection of the four segmentation bases and application of relevant variables for each, in the chosen market.
Develop two market segment profile(s) for the selected product/ service.

It is recommended that the report structure is as follows:

Title page
Table of contents
Section One - overview of the business (350-500 words)
Section Two - environmental scan (500-600 words)
Section Three - emerging technologies and trends (300-400 words)
Section Four - segmentation and targeting (350-500 words)
References
Appendices (if any)

Reference no: EM131620342

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Reviews

len1620342

8/31/2017 12:55:08 AM

Total Words; 1750. Need high quality assignment with lot of analysis, diagram and figures with no general stuff. When you will confirm - which brand/product/company you had chosen for my assignment, then please let me know. The whole assignment should be according to "Harvard AGPS" referencing system.

len1620342

8/31/2017 12:55:02 AM

This is an individual assignment. If you have any questions or do not understand the requirements of the assignment, please see your lecturer. You are expected to submit a professionally presented a word-processed document as the final assignment. This includes: Using the UUNZ assignment cover page for the presentation, A title page including: name, ID number, lecturer’s name and assignment title. Correct spelling and appropriate use of grammar and Pages numbered, stapled or bound, questions correctly labelled and numbered, line spacing no less than 1.5 and no greater than double and main text using a font of 12pt size.

len1620342

8/31/2017 12:54:55 AM

A complete reference list. You need to submit the following on or before 5pm on the due date, completed assignment in Word (Uploaded to U Portal) as per instructions of your course leader, a copy of the printed assignment (submit to UUNZ reception at level 6). Please retain all soft copies of your assignment for future reference and Late assignments will carry a penalty (refer to assessment policy)

len1620342

8/31/2017 12:54:45 AM

This assignment must be the expression of your work. It is acceptable to discuss general course content with others to improve your understanding and clarify requirements, but solutions to this assignment question must be done on your own. You must not copy from anyone, including tutors and fellow students, nor provide copies of your work to others.

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