Analysis of role five concepts play in a marketing plan

Analysis of role five concepts play in a marketing plan

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Reference no: EM133224973

Assignment:

Scenario

For this assignment, you are going to be creating an informational newsletter that an entry-level marketing associate could uti-lize as a refresher on five basic marketing concepts: market research, segmentation, pricing, targeting, and positioning. You will be creating this newsletter using Smore a free online we-btool.

The newsletter will:

• Provide a detailed description of market research, segmentation, pricing, targeting, and positioning

• Provide a detailed analysis of the role these five concepts play in a marketing plan. For this section, you should discuss how these concepts:o Mold the beginning stages of a marketing plano Change throughout the course of a marketing plan's "life".

Describe what the concept is and how it functions.

• Explain how it molds the beginning stages of a marketing plan.

• Describe how it changes throughout the course of marketing plan's "life".

Segmentation

• Describe what the concept is and how it functions.

• Explain how it molds the beginning stages of a marketing plan.

• Describe how it changes throughout the course of a marketing plan's "life".

Pricing

• Describe what the concept is and how it functions.

• Explain how it molds the beginning stages of a marketing plan.

• Describe how it changes throughout the course of a marketing plan's "life".

Targeting

• Describe what the concept is and how it functions.

• Explain how it molds the beginning stages of a marketing plan.

• Describe how it changes throughout the course of a marketing plan's "life".

Positioning

• Describe what the concept is and how it functions.

• Explain how it molds the beginning stages of a marketing plan.

• Describe how it changes throughout the course of a marketing plan's "life".

Reference no: EM133224973

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