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PART A
1) With reference to the academic literature and using your analysis of relevant environmental factors, suggest the most important external issues and trends in both macro- and micro-environments which originally drove Renault and Samsung Motors Inc (SMI) together.
2) With reference to the academic literature, explain what type of co-operation this is, the overall level of risk of this strategy and the specific risks in this case.
3) By applying appropriate theory and using evidence from your research of the companies involved, compare and contrast the relevant national and corporate cultures. Using evidence from the case, evaluate your conclusions for their actual or potential impact on the achievement of synergy in Renault Samsung Motors.
4) Drawing upon academic literature and theory, critically discuss the possible effects, both positive and negative, of exchange rate movements on this deal.
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