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Assessment Item 1-
Description/Focus: Research and collect data on the new ‘middle' class consumer segment in either China or Russia. Based on the consumer profile you create, discuss and justify the product and services mix that could be marketed to them by Australian organisations.
Task: Utilise the University library, the Internet and any information made available by the organisation (e.g. annual report, promotional materials) to provide an analysis of the organisation's current approach to market segmentation, targeting and positioning.
Assessment Item 2-
Description/Focus: Identify and select two global television or print advertisements that are part of a global integrated marketing campaign. You are required to analyse their degree of standardisation regarding, copy, visualisation, message appeal, choice of delivery vehicle and justify the extent of standardisation.
Task: The purpose of this assignment is to provide an opportunity to utilise your knowledge of international marketing to undertake an analysis of the integrated marketing campaign in the global context.
Explain Selling your business and Explain why and discuss why you would not choose the other
1.Why was Kimmy Summers more successful using Facebook and Twitter to get volunteers and promote freshman move in day at her university than she might have been using more conventional print media?
Where do you plan on advertising and what will your message be? Choose more than one media type. The various media available are television, radio, newspapers, magazines, direct mail, outdoor advertising and interactive media. Support why you fe..
Explain Why is it important to keep abreast of technology trends when running an eBusiness and Why is benchmarking an important activity in the analysis of eBusiness Web sites
Explain e-business- discuss the effectiveness of the sears
What are the four key sections / elements of an MIS (Marketing Information System), and provide at least one good advantage, and one disadvantge or con about MIS?
Explain the change drivers impacting the future of marketing, What are few ways to develop marketing strategies
drive-in donrsquos fast food restaurant sells the most delicious burgers in town at the most affordable price.
Write a program that defines symbolic names for several literals(character between quotes).use each symbolic names in a variable definition.
Issues in Global Marketing. Major Project Requirements, The paper is expected to cover the recent issue Volkswagen has faced, further to the discovery that it had manipulated its system to pass emission tests. I am assuming all of you are aware of th..
Target market: demographic or psychographic profile; identification of the overall market size
deliverable length 1000ndash1250 wordsyou need to begin negotiating the contracts with the individual teams from each
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