Reference no: EM133673617
Analysis of an Artificial Intelligence (AI) industry
The purpose of this is for you to explore an industry you're interested in working in after you graduate OR are already working in. By writing this report, you'll be able to appreciate the complex macro-economic environment that businesses operate in.
Knowledge: This assignment will enable you to understand how to apply the following models:
PESTLE analysis
Porter's 5 forces
1. Introduction
Your intro should be a preview of what the reader is about to discover (a roadmap); it should grab the reader's attention and preview the approach that you have taken.
Present your industry - what does the reader need to know about it?
Purpose of the report - what is the report going to do? What question will it answer?
What is the structure of the report?
2. Analysis
1 PESTEL analysis
2. Identify and describe sustainability trends represented in two PESTEL factors. For example, in the socio-cultural factor you might have changes in customer tastes re: ethically sourced products. Or in the economic factor you might be going through a period of recession that is decreasing disposable income and therefore stops people from buying more/ makes consumers more cost-conscious [sustainable products are traditionally more expensive].
3. Explain the influence of these issues on future industry change [i.e. are these issues an opportunity or threat for your chosen industry and why]
2. Five forces analysis
1. Identify and describe sustainability trends represented in one of the Five Forces. For example, how are suppliers in this industry impacted re: modern slavery or the materials they use?
2. Explain the influence of these issues on future industry attractiveness [are these issues an opportunity or threat for your chosen industry and why?]