Reference no: EM131401237

SWOT Analysis:

In this PAPER you will construct a SWOT analysis for the assigned company. The SWOT analysis is broken down into the internal (SW) and external (OT) components.

For the OT segment of the analysis you are to follow the approach found in Chapter 4 and use the guidelines in Appendix 1.A under III. External Environment. In particular, here you have to place a significant emphasis on the approach developed by M. Porter in his Five Forces that Shape Strategy. Construct an Industry Matrix (also known as Competitive Profile Matrix CPM). Provide a synthesis of your findings using an EFE matrix (also known as EFAS. p121). You are required to identify at least 5 but no more than 10 key external elements.

As part of your external analysis you also have to complete a Industry Matrix (also known as Competitive Profile Matrix), as demonstrated in Table 4-4 p.113.

For the SW segment of the analysis you are to follow the approach found in Chapter 5 and use the guidelines in Appendix 1.A under IV. Internal Environment. The internal component of the SWOT analysis places a major emphasis on the determination of Core and Distinctive Competencies along the VRIO framework (refer to Barney 1991 & 2001 under required readings). Provide a summary of your main internal elements using the IFE (known as IFAS). You are required to identify a minimum of 5 but no more than 10 key elements.

An example of both the IFE (IFAS) and EFE (EFAS) for the Maytag company is available under  the Live Case tab.