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Analysis for fiat chrysler, ibm, burger king assignment

Assignment Help Marketing Management
Reference no: EM132419680

1. Customers

  • Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.
  • What do the customers buy/use?
  • What changes can the company/brand expect in the future? How can the company/brand better serve its customers?
  • Opportunities (Make sure you label why you call each item an opportunity):
  • Threats: (Make sure you label why you call each item a threat):

2. Company

Identify strengths and weaknesses of the company/brand as it exists today, providing at least 3 strengths and 3 weaknesses. What does the company/brand do well and not so well at this very moment?

  • List 3 Strengths (Make sure you label why you call each item a Strength):
  • List 3 Weaknesses: (Make sure you label why you call each item a weakness):
  • How can the company/brand improve its weaknesses and maintain or grow its strengths? Suggest how the company/brand can improve upon the things it does well and not so well.

3. Context

  • Define the current business environment. Include information about political, legal, economic technological and societal factors that may influence sales.

 

 

Reference no: EM132419680

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