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Analysis and decision-making team

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Reference no: EM133033043

A national supermarket chain has made the decision to invest in a Business Intelligence system to find out what the consumer behavior of its customers is, thus identifying the profile of its most profitable customers and doing everything possible to retain them.

In this sense, they want to implement a "discount card" card that will link all customers through a club that accumulates points with each purchase.

In order to be eligible for this card, each client must provide their basic personal data (DNI, age, sex, address, email, telephone and commune) and some complementary data of their preferences. In return, he received occasional discounts on his purchases.

You are part of the analysis and decision-making team to incorporate the BI system, in this sense you are required to answer the following question

What do you think will all be the decisions that management will have to make once the system is implemented and the customer data stored nationwide?

Reference no: EM133033043

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