Analyses threats through the lens of theoretical principle

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Reference no: EM133457366

Principles of Marketing

Company choosen - Royal Mail UK

The aim of the assessment is to enable you to apply the knowledge gained during the module and to analyse the service marketing issues affecting one organisation in a particular service sector.

You are required to choose an organisation which operates in the UK from anyof the following service sectors:

• Marketing
• Retail
• Professional services
• Fashion
• Leisure
• Tourism
• Aviation
• Creative industries
• Financial services
• Education
• Not for Profit/Charity

REQUIREMENTS :

You must produce a marketing report which includes the following inrelation to your chosen organisation:

1. Analysis of the strengths, weaknesses, opportunities, and threats (SWOT)facing th e organisation based on properly referenced sources.

2. Identification of the organisation's key service marketing challenges (Weakness and Threats) for th e next 3 years, drawing on secondary research and analysis.

3. Analyses the threats through the lens of theoretical principles of services marketing and provide recommendations to overcome challenges within theconstraints of Strengths and Opportunities.

The report should be 1500 words maximum (without appendices). Please usetables and diagrams where possible to stay within the word count.

Reference no: EM133457366

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Reviews

len3457366

6/30/2023 2:53:43 AM

The company I choose - Royal Mail UK 1. SWOT table - needs to be for half of the page, with 3 or 4 bullet points in each square. 2. Each point in SWOT table needs to have a reference (it can be the same reference for a few points) 3. Under the table needs to be 2 paragraphs summarising the table 4. This report needs to be about service marketing theory (not global marketing or branding or anything like that) 5. Recommendations need to relate to previous sections in the report 6. Do not use journals - only core textbooks, annual reports of chosen company and relevant websites 7. Do not use 7 P''s as it is not a theory 8. Do not use covid19 in the report.

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