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Assignment Essay: For this assignment, students will choose a brand of their choice. Each student is required to preparewritten essay, using The Brand Resonance and Brand Elements Model by selecting a service or a product of your choice.
Details:
1. Brand resonance model: Analyse your brand based on the six (6) building blocks of the Brand Resonance Model, as discussed in session 3. Refer to the journal "Building Customer Based Brand Equity: A blueprint for Creating Strong Brand" (Keller, 2001) posted in the "assessments folder" on Moodle to assist you.
2. Brand elements Model: Analyse your brand based on the brand elements discussed in session 4. Assess the brand elements against the six (6) criteria for choosing brand elements.
3. Analyse the effectiveness of these concepts towards marketing this brand.
Written essayThe written essay allows you to go discuss detail regarding the analyses of your chosen brand.
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
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