Analyse ways of long-term loyalty relationship

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Malaysia can tap on the innovative ideas and technology of Alibaba Group Holding Limited to expand its marketing strength on local products. Malaysia has the platform but lacks supportive technologies to push sales. Alibaba understands the power of technology and applies it to many areas, sharing his experienced-on venturing into bakery business after leaving office in 2003, his outlet was limited at the beginning and its consumer base increased to 90,000 people, extending from Malaysia to the Middle East after operation went online. That is still limited because it is not covering the whole world.

But Alibaba has worked out a delivery system, speed, access to information and data, have made full use of the power of modern technology. Hope Malaysia could tap on the innovative ideas so that we can benefit for modern technology, says Tun Dr Mahathir Mohamad.

Jack Ma says that Malaysians have vast interest and knowledge in modern technology and only need a "little help" to make the products reach out to the world.

Source: 19/8/2018 The Stars Newspaper

Analyse THREE (3) ways of long-term loyalty relationship with consumers to sustain the competitive advantage in online business.

Reference no: EM132791390

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