Analyse the internal and external factors

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Reference no: EM13952368

Assessment:

The Consumer Journal Report requires you to analyse the internal and external factors influencing the consumer decision making process for a major purchase - e.g. a car or a holiday. Your analysis MUST be based on reality, that is, you are required to research this topic with someone who has recently made such a decision. The assignment should be in report format. Your analysis will integrate a number of elements covered in Lectures 7-10. It is important to be analytical and NOT descriptive, demonstrating an understanding of which theories were at play in this purchase situation.

Marking Criteria

Description of Internal Influences (Perception, Learning, Motivation, Personality & Attitude)
Description of External Influences (Group Influence, Culture)
Analysis and demonstration of understanding
Report format, presentation and referencing
Overall impression of excellence

Reference no: EM13952368

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