Analyse target customers which segments does app target

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Reference no: EM133540689

The Topic of the Question is an Mobile Application named 'Fandelo':

Only two headings need to be answered:

1: Analyse the target customers: - a) Which segments does the app target? Use marketing segmentation variables.

b)Does this function engage with new customer acquisition or existing customer retention?

2: Background and Application: a) How relevant is the app's feature/value/content to studying consumer behaviour? Need to show consumer behaviour theory and indicate what parts of the app's Page 2 of 2 feature/value/contents relate to consumer behaviour theory. Students must justify why they believe this function(s) is(are) worth analysing.

b)Ensure that justifications and evidence are used to support the application of these concepts

Reference no: EM133540689

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