Analyse colgates communication objective

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Assignment:

I am making a report on Colgate Marketing Communication. I need to analyse Colgate's Communication Objective and its Competitor Sensodyne's. I have lined down Brand Awareness and Brand Attitude as Colgate and Sensodyne's communication objective. I need more critical analysis as to why these 2 are the communication objective. how can I critically construct my objective?

Reference no: EM134036087

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