Reference no: EM132491457 , Length: word count:900

Analyse characteristics of Facebook as a business communication tool. In other words, what features and characteristics make Facebook an effective communication platform for business communication.

To do well in this assessment, you are expected to highlight the characteristics/features of Facebook which help in effective communication for the employees/organizations.

It would be good to include some of the challenges/hindrances presented by the Facebook platform to make your evaluation more critical. You would need to use some research to support your arguments (a minimum of two references for. each-of the three posts).

To make your arguments stronger, you may compare traditional communication methods (such as - F2F meetings, telephone and email) with Facebook to prove/support your arguments.

Post 1: Analyse characteristics of Facebook as a business communication tool. In other words, what features and characteristics make Facebook an effective communication platform for business communication.(300 words)

Post 2: Critique one peer post (300 words). Once you have submitted your post 1, you should be able to see posts from other students. You must then pick one of the posts and develop a critique by following instructions provided in the guidelines, that is you can either agree with the post, disagree with it or remain neutral. Make sure you include the name of student whose post is being critiqued.

Post 3: Summarise learning (300 words). Discuss key points you have learned from the discussion on the Discussion Forum (from post 1 and post 2). To submit your posts, click on Assessment 2, scroll down the page and click on "Assessment 2 Discussion Forum". This will open to the following page: Now click on "create thread" as highlighted in red and include your post 1 here. Don't forget to hit the submit button.