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Analyse changes in the competitive environment of air travel

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Reference no: EM13870787

1 Analyse the changes in the competitive environment of air travel using Porter's five forces analysis.

2 Examine the possible responses of legacy carriers (e.g. British Airways, Air Malaysia) to new low-cost entrants (e.g. Ryanair, AirAsia) under the following headings:

(a) Price leadership strategies (b)Differentiation strategies

(b) Withdrawal or diversification strategies (d)Creation of switching costs.

Reference no: EM13870787

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