Analyse benefits that NIL derived by repositioning Maggi

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Reference no: EM133118272

CASE STUDIES

Case Study 1: Repositioning Maggi

Question 1. Analyse three benefits that NIL derived by repositioning Maggi.
Question 2. What do you learn from the case above?

Case Study 2 : Volvo Case

Question 1. What are the factors behind Volvo adopt a new design approach in 1990's?
Question 2. Emotional touch of consumer with the product will affect design and redesign of a product.

Case Study 3: Nokia-Building a Powerful Technology Brand

Question 1. As a user what you think why Nokia so popular in comparison to other brands
Question 2. ‘Nokia brand name affects the market of other brands'. Explain

Case Study 4: Brand Development by Identifying Brand Values

Question 1. Explain the benefits and value an umbrella brand can bring to a family of branded products.
Question 2. What is the objective of advertising a brand? Explain this by referring to the ‘Choose Cadbury' marketing strategy.

Attachment:- Case Studies.rar

Reference no: EM133118272

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