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Analyse available purchase methods

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Reference no: EM132088476

Assessment Description

In this individual assignment, you will be given an opportunity to explore contemporary marketing issues related to consumer behaviour. First, you are required to pick a product that falls into the category of fast-moving consumer goods (FMCG). You will be then required to create a 7-minute video, in which you must discuss and critically analyse your recent purchase of the chosen FMCG product based on the 5-step Consumer Decision Making Process.

Your task is to record a narration of each of the steps of the Consumer Decision Making Process on video and provide the viewer with an in-depth critical analysis of how you have moved through each of the steps. In your analysis, you will need to explain and demonstrate the steps along with your identification of any possible issues that occurred during this process. The findings presented in the video must be based on primary research and can be reinforced by analysis of relevant secondary data. Readings from Weeks 1-5 must also support your observations.

Your recording must incorporate theories and concepts related to consumer behaviour discussed in the topics from weeks 1 to 5. More specifically:

1. Identify and analyse the need and want that led to the purchase of the FMCG product.

2. Examine internal and external sources of information.

3. Evaluate alternatives and narrow down the attributes of the FMCG product that satisfy the need or want.

4. Analyse available purchase methods.

5. Analyse post-purchase behaviour and satisfaction.

For those students who have limited experience in video making techniques, it is recommended to view the following online tutorials or visit our Academic Success Centre for further guidance and support.

Attachment:- Assessment Information.rar

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In this project, the need and the wants of the consumers have been analysed that leads the customers to buy a certain FMCG product. Soap is a commodity that is required in everyday life. Therefore, Dove will find its existence among the consumers. The internal and the external sources of information is needed to gather the perspectives of consumers regarding various FMCG products. these perspectives shed light on the behavior of the consumers regarding a certain product. the internal sources are the stakeholders in the organization and survey results. While information from the external sources can be gathered from annual reports, the social media networks. Dove advertises itself as a beauty bathing bar. There are various attributes of Dove that makes it famous among the consumers. In the Australian market, Dove has to compete with other soap brands as well.

Reference no: EM132088476

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Reviews

inf2088476

10/27/2018 3:01:46 AM

Thanks, mates, you are my charm, I will be back with few more assignments soon, please keep the expert free for me, he/she is really perfect for my kind of person who needs accurate work.

len2088476

8/17/2018 4:30:29 AM

Your presentation includes a wide selection of useful illustrative devices Your presentation style is expressive and interesting Your presentation is professional Your voice tone and projection highlight key points and hold the audience’s attention Your presentation includes a comprehensive selection of useful illustrative devices Your presentation style is very engaging Your presentation is one of high- level professionalism You have expertly used your voice tone and projection to emphasize points, capturing and holding the audience’s interest and attention

len2088476

8/17/2018 4:29:57 AM

Format A better selection of illustrative devices would enhance your presentation Your presentation includes some illustrative devices Your presentation includes mostly useful illustrative devices Your presentation style lacks life and vitality, resulting in audience disengagement Your presentation style initially captures the audience’s attention, fluctuating throughout Your presentation style is interesting Your presentation is dull and irrelevant Your presentation is adequately presented Your presentation is delivered well Your voice tone and projection are poor, showing little or no rehearsal time Your voice tone and projection is either too high, too low and/or struggles to hold the audience’s attention Your voice tone and projection holds the audience’s attention most of the time

len2088476

8/17/2018 4:29:31 AM

Critical Analysis Your analysis lacks depth, and your interpretation is not relevant You analyse basic market specific information, and your interpretation is not always relevant You sufficiently analyse and interpret market specific information You thoroughly analyse and interpret market specific information You critically analyse and expertly interpret accurate and specific market information Research Your research lacks focus because of an unsuitable choice of sources You have selected basic primary and/or secondary sources Your research is focused, drawn from a reasonable selection of primary and secondary sources Your research is focused, complemented by a quality selection and range of primary and secondary sources Your research is extensive and focused, complemented by a quality selection and large range of primary and secondary sources

len2088476

8/17/2018 4:29:24 AM

Criteria NN (Fail) 0 - 49 P (Pass) 50 - 64 CR (Credit) 65 - 74 DN (Distinction) 75 - 84 HD (High Distinction) 85 -100 Knowledge and Application Your analysis identifies and applies minimal or none of the relevant consumer behaviour Your analysis identifies and applies some relevant consumer behaviour theories Your analysis sufficiently identifies and applies relevant consumer behaviour theories Your analysis significantly identifies and applies relevant consumer behaviour theories and concepts You analysis comprehensively identifies and applies relevant consumer behaviour theories and theories and concepts and concepts and concepts concepts

len2088476

8/17/2018 4:29:17 AM

Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students

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