https://drive.google.com/drive/mobile/folders/0B9BLnWUICdfhgskfdjphgalkdsgnf[adowR9TnFUSWxhUXBxMFE/0B9BLnWUICwR9VXltNGxDZ1lgvsvjgdgdlaUGs?usp=sharing&sort=13&direction=a course material for your reference please help to check words count and see if exceed limit (<3300 words) 26687224_1123.png

a) Individual report of 3,000 words b) Must not be a report that analyses the mobile phone industry or a mobile phone company. c) Free to choose the idea, the industry and the company, just need to meet K1-K4

- select a company with good performance (e.g. revenue increase by more than 15% in recent years) or bad performance (e.g. revenue decreased in recent years). HOW: you can google by typing something like “companies with big revenue jump” and see what pops up. - you may select a listed company which has international business (you can know this by going to the company’s website or read the annual reports) - you can see their strategies by reading the “Management’s Discussion and Analysis” section in the annual report.

50 – 59% Some attempt to address the requirements of the assessment: may drift away from this in less focused passages Adequate knowledge of a fair range of relevant strategy material, with intermittent evidence of an appreciation of its significance Some analytical treatment, but may be prone to description, or to narrative, which lacks clear analytical purpose Some attempt to construct a coherent argument, but may suffer loss of focus and consistency, with issues at stake stated only vaguely, or theoretical mode(s) couched in simplistic terms Sound work which expresses a coherent position only in broad terms and in uncritical conformity to one or more standard views of strategy. Competently written, with only minor lapses from standard grammar, with acceptable format Uses a variety of literature which includes some recent strategic texts and/or appropriate literature, though not necessarily including a substantive amount beyond library texts. Competent use of source material.

60 – 69% Directly relevant to the requirements of the assessment A substantial knowledge of strategy material, showing a clear grasp of themes, questions and issues therein A good strategic analysis, clear and orderly Generally coherent and logically structured, using an appropriate mode of argument and/or theoretical mode(s) May contain some distinctive or independent thinking; may begin to formulate an independent position in relation to strategic theory and/or practice. Well written, with standard spelling and grammar, in a readable style with acceptable format Critical appraisal of up-todate and/or appropriate literature. Recognition of different perspectives. Very good use of source material. Uses a range of sources

76-85% The work examined is outstanding and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are fully satisfied. At this level it is expected that the work will be outstanding in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse. 70 – 75% The work examined is excellent and is evidence of comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are satisfied At this level it is expected that the work will be excellent in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse.

86 – 100% The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the Level of the qualification. There is also ample excellent evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this level it is expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelling evaluation, originality, and elegance of argument, interpretation or discourse.

Table 1 Applied Penalties for Exceeding the word count. Word limit Penalty Actual Word Count Exceeds limit by up to 10% No penalty – tolerance band (see below) 3300 Exceeds limit by 10.1-20% -5% 3301 – 3600 Exceeds limit by 20.1-30% -10 % 3601 - 3900 Exceeds limit by 30.1-40% -15 % 3901 - 4200 Exceeds limit by 40.1-50% -20 % 4201 - 4500 Exceeds limit by more than 50% Mark of zero 4501+

one pdf is course outline one pdf is assignment requirement one doc file is hints on assignment Assessment Criteria Your seminar tutor on the basis of the following general criteria will assess the paper: • The university generic assessment criteria • Discretion - additional credit may be awarded to a student who tackles a difficult subject well. The “Presentation” element of the Generic Assessment Criteria will be used to assess the report structure.