An elevator-pitch business model

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An Elevator-Pitch Business Model," and the "Why Business Models Matter" article, complete the following:

a. Write a concise two-sentence "elevator pitch" customer value proposition for your real-world business. (You can use the examples in the Hess book as a guide.)

b. Then, incorporating your elevator pitch, expand it to a full but still crisp business model description, or "story," as Magretta refers to it.

Reference no: EM13657147

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