An academic medical center offering a helicopter service

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Discuss the relative emphasis that would be placed on advertising or personal selling in each of the following situations:

  1.         A manufacturer of an infusion pump therapy kit for use in hospitals
  2.         A hospital offering a nutrition workshop for seniors
  3.         An academic medical center offering a helicopter service for trauma cases within a 200-mile radius of the facility.

Reference no: EM13396241

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