Allowed to invent minor specifics about market analysis

Assignment Help Operation Management
Reference no: EM132097934

PROGRESS REPORT HOMEWORK EXERCISE

Your market research firm, National Collegiate Solutions, Inc. (NCSI), was recently hired by Archway Publications, a publisher of teen magazines. Edgar Martin, Archway’s vice-president of marketing, wants you to analyze the market for a proposed monthly magazine geared toward college students. As director of research for NCSI, you agreed to submit a progress report at the end of each month. It’s April 30 (you started the project on April 5), so it’s time to tell Martin what your firm has accomplished so far. Use the information in the following paragraph to create the report. You can rewrite and restructure the sentences as you see fit, but the facts should remain the same. The most important elements here are how well you’re organizing things and following the conventions of a progress report.

First, you developed an interview form to gather data on what college students like and dislike about the magazines currently available. After testing this interview form on 35 students to be sure the questions were clearly phrased, you made appropriate revisions and obtained Archway’s approval of the final instrument. Then you began the lengthy process of conducting face-to-face interviews on each of 12 campuses across the country. By April 29, you had scheduled and completed the 50 interviews on 3 campuses; you expect to schedule and complete the remainder of the interviews by June 1. All interviews are going according to schedule. You plan to submit a brief synopsis of your findings by June 6, and by June 20 you will submit a full report including conclusions and recommendations.

Using a letter format, write a 1-2 page progress report to Martin, whose company is located at 1097 Dana Ave., Cincinnati, OH 45207.

You are allowed to invent minor specifics about the market analysis or its larger context if you wish, but you are not required to do so. Any such material will in no way raise your grade, and it should not replace the critical thinking in which the prompt is trying to engage you.

Reference no: EM132097934

Questions Cloud

Have steve and dave formed a partnership : Let’s focus more in the area of partnerships. Have Steve and Dave formed a partnership?
Manufacturers two types of slide-out keyboard trays : MANUFACTURING. Compaids, Inc. manufacturers two types of slide-out keyboard trays for use with personal computers.
The gold standard of the automotive industry : Toyota Motor Corporation (TMC) has been enjoying the enviable position of being referred to as the gold standard of the automotive industry.
Part of the performance management system : What are some recommendations you would make for incorporating a 360-degree feedback system as part of the performance management system?
Allowed to invent minor specifics about market analysis : You are allowed to invent minor specifics about the market analysis or its larger context if you wish, but you are not required to do so.
Collaboration and communication : Reflect on the topics of “Collaboration and Communication” by answering the following questions in your reflection:
What will be the most likely outcome of the robbery charge : The authorities caught him soon thereafter, and charged him with robbery and theft charges. What will be the most likely outcome of the robbery charge?
How will that enhance productivity and performance : What can you do as a team member to truly motivate other team members? How will that enhance productivity and performance?
Analyze components of value added service delivery system : Analyze the components of a value added service delivery system and explain why this type of system is critical for long term system sustainability.

Reviews

Write a Review

 

Operation Management Questions & Answers

  Book review - the goal

Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..

  Operational plan in hospitality enterprise

Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..

  Managing operations and information

Recognise the importance of a strategic approach to the development and deployment of organisational information systems. Demonstrate an understanding of the importance of databases and their integration to the organisation's overall information mana..

  A make-or-buy analysis

An analysis of the holding costs, including the appropriate annual holding cost rate.

  Evolution and contributor of operations management

Briefly explain Evolution and contributor of Operations management.

  Functions and responsibilities of an operations manager

A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..

  Compute the optimal order quantity

Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.

  Relationship to operations practice in the organisation

Evaluate problems in operations and identify approaches to overcoming them. Critically evaluate operating plans and identify areas for improvement. Justify, implement and evaluate changes to operations in line with modern approaches.

  A make or buy analysis

Develop a report for Figi Fabricating that will address the question of whether the company should continue to purchase the part from the supplier or begin to produce the part itself.

  Prepare a staffing plan

Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.

  Leadership styles in different organizations

Ccompare the effectiveness of different leadership styles in different organizations

  Risk management tools and models

Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd