Reference no: EM132195073
1. Consumer Decision Making
Please provide an example of how you went through all stages of a consumer decision making process and detail the influences that you encountered. Try to pick a high-cost, high involvement product, so you have enough detail to provide for each of the stages.
Need Recognition
Information Search
Alternative Evaluation
Choice
Post-Choice Evaluation
2. The softbank telecommunications and internet corporation prides itself on being a forward-thinking, innovative company.To market its various products, Softbank coordinates many marketing tools such as sales promotions, digital marketing, advertising, public relations campaigns, and even some guerrilla marketing with its corporate and marketing strategic message. What impact does a coordinated message have on Softbank's target markets?
a. it reinforces the company's culture and marketing message across a variety of platforms and creates a more efficient and effective means to impact customers' perceptions and behavior.
b. it communicates messages across a variety of platforms and creates fractured marketing communication that impacts customers' perceptions and behavior.
c. it delivers a variety of messages across various platforms and creates confusion among its target market customers' perceptions and behavior.
3. A company decides to influence customers behavior and precautions through communicating its consistent marketing message through Twitter, Facebook, banner ads, the company website, retail store posters, email campaigns, radio advertisements, and sponsoring regional fun run races. This company is using which type of marketing communication?
a. involving integrated marketing communication
b. marketing through distribution communication
c. defining the message communication
4. A shipping company needs to effectively manage the multiple communication tools it is using to begin a marketing campaign. What is a best practice it should employ for its marketing message?
a. create a message that is a broad appeal
b. create a clear and consistent message
c. spend a large amount of time on creating a message
5. The Burger House chain wants to introduce a new low calorie menu across its chain and the marketing team has ruled out using reminder or persuasive advertising. Which primary advertising objective did The Burger House chain decide was the best approach to position its advertising efforts?
a. it will use mindfulness which creates a raised awareness of the social responsibility of a company or using a product or service.
b. it will use comparative abstraction which highlights the qualities of a new product or service in comparison to other products or services
c. it will use informative which creates awareness of a brand, service, or product through educating potential customers about attributes and benefits of the new offering.