Airborne express case revolves

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Reference no: EM132225288

Airborne Express Case

1. The core question of the Airborne Express (AE) case revolves around whether AE should change to the “distance-based pricing” model being adopted by FedEx and UPS. So, you need to give an indication of whether AE should adopt this pricing model.

2. However, the pricing question is a “Trojan Horse” for a larger question:

3. Can shipping be a differentiated service? Is there no difference between what AE does and what FedEx or UPS does? Could there be any difference? How?

4. If it CANNOT be a differentiated service, which basic strategy should it adopt given its existing assets and competencies?

5. What tactics would be used to reinforce that strategy?

6. If it CAN be a differentiated service, how can AE have a differentiated service given its existing assets and competencies?

7. What tactics would be used to reinforce that strategy?

this case is for Marketing Strategy Subject

Reference no: EM132225288

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