Aflac has been an award-winning campaign for years

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Reference no: EM131415013

Mini-Case Analysis: Aflac has been an award-winning campaign for years.

(a) How important do you think the "voice of the brand" is? Why not have multiple quacking ducks?

(b) Explain how its media use has contributed to its success. In particular, describe how the media mix has evolved.

Reference no: EM131415013

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