Adwords functions much like direct response marketing

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Reference no: EM131272061

1. Google AdWords functions much like direct response marketing because AdWords asks that customers take action by clicking on an advertisement. This response is similar to that required with __________.

A) yellow pages B) magazines C) infomercials D) newspapers

2. Online advertising has the unique feature of being interactive; the use of drop-down menus, built-in games, or search engines that engage viewers are excellent examples of __________.

A) rich media B) frequency media C) flexible media D) raw media

Reference no: EM131272061

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