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Brand Development Plan Instructions
Company : UnderarmourWord Count : 4000 words
Description:
As a brand consultant, you have been invited by a large international corporation to provide a report on a new brand you wish to develop or extend and market into a single geographic market.
This organisation plans to develop or extend a new brand therefore you are required to provide a brand plan for a twelve-month period that aims to create a brand plan to develop or extend a new brand for the organisation. The branding outcomes you are likely to aim for is to achieve brand engagement, loyalty, trust, satisfaction and/or any other satisfactory outcome for the organisation.
This organisation will need your advice and reasoning behind all aspects of the brand's development and marketing. You must clearly outline any assumptions you have made and incorporate academic literature to support/justify your ideas. Unsubstantiated statements will not provide credibility to your discussion.
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