Advertising-subscriptions mixed revenue model

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Reference no: EM13855966

You have been hired as a consultant by your local town newspaper, the Midland Clarion. Midland is a small town of about 10,000 residents. The Clarion has seen it paid subscription list decline steadily over the past 10 years, but the number of vistors to the newspaper's website, which currently include all of the stories that run in the paper, has steadily increased over the same time period. The Clarion's publisher is considering charging an annual subscription fee for access to the editorials and columns on the web site. Under this plan, the Clarion's classified and display advertising, along with short summaries of top news stories, would continue to be available at no cost. Prepare a report of about 100 words in which you assess the risks of switching to this advertising-subscriptions mixed revenue model for the Clarion. You may also include a discussion of other revenue models that might work for the newspaper.

Reference no: EM13855966

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