Advertising message posted in underground tube

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a- In line with marketing and message design literature, explain what "cognitive dissonance" is. Some argue that shopping around is partly to check that you get a good deal. But that in itself is a key component of avoiding post purchase dissonance Do you agree? Discuss

b. What is the difference between an advertising message posted in underground tube(train) and a TV advertising for sofa-man?

Reference no: EM132163367

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