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"Advertising Media and Integrated Marketing Communications (IMC)" Please respond to the following:
1. From the scenario, distinguish between two to three (2-3) different types of advertising media available for the new product launch. Provide two (2) suggestions for the marketing intern that will help her to create an advertising budget.
2. From the e-Activity, create a new advertising message for a company of your choice using Attention, Interest, Desire, and Action (AIDA). Determine the fundamental manner in which you will measure the effectiveness of the advertising message and how it aligns with corporate strategy(e-Activity: Use the Internet to research the current advertising message(s) for a company of your choice. Be prepared to discuss).
List the first five words that come to mind when you hear the word "selling". List the first five words that come to mind when you hear the word "salesperson"
choose an it event or story that is current that illustrates legal ethical or moral concepts that this course has
the relationship between the organization and its members can be greatly influenced by what motivates individuals to
What are the main advantages and disadvantages of organic growth compared with growth through acquisition or alliance? Use academic sources and reference your answer using the Harvard system
brand building is a crucial exercise that often takes years to accomplish. the benefit of brand equity is realized in
read or view the case study ldquoprince sports inc.rdquo from chapter 9 pages 239ndash241. answer the following
Explain Online Businesses not involved in food for ideas and you should be able to recognize and identify various e-business marketing strategies
What are three different practices used by organizations outside of the cosmetic industry that address regulatory issues?
Explain Element of the promotional mix and How could this element be increased to enable a more effective promotional mix
What are advantages and disadvantages of five maketing philosophies
Imagine that you are the team leader for a project at work. Your team has been assigned with opening a new market in Canada. Write a memo to attach to the agenda for a team meeting
1.pmis project management book of knowledge states that communications management includes the following
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