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BP Cola must decide how much money to allocate for new soda and traditional soda advertising over the coming year. The advertising budget is $10,000,000. Because BP wants to push its new sodas, at least one-half of the advertising budget is to be devoted to new soda advertising. However, at least $2,000,000 is to be spent on its traditional sodas. BP estimates that each dollar spent on traditional sodas will translate into 100 cans sold, whereas, because of the harder sell needed for new products, each dollar spent on new sodas will translate into 50 cans sold. To attract new customers BP has lowered its profit margin on new sodas to 2 cents per can as compared to 4 cents per can for traditional sodas. How should BP allocate its advertising budget if it wants to maximize its profits while selling at least 750 million cans?
Knowledge reflects processes and procurers that are located in a person's mind is called?
sonia soans is corporate trainer. one of her favorite ways to start a training program is to present a case study and
The bank wants to determine the operating characteristics for this system to determine if the current person is sufficient to handle the increased traffic.
Describe John Maynard Keynes’ contribution to the theories of Macroeconomics. Why was he such an important economist? Discuss the theories of two other 20th century economists who made a significant contribution to the study of economics.
How does the following affect the economy and society? - inflation? - Employment? - Interest rates? - Gross national Product? - Government regulation?
Consider the operations function of the organisation where you are currently or were previously employed and critically discuss how Lean Systems facilitate the continuous improvement of its processes.
Describe the core values of the organization. Why are these specific values important to the organization. Describe the benefits and purpose for an organizational vision statement.
What are the challenges faced in training expatriate managers? How would you design an effective expatriate traning program?
1. define price and discuss the two roles price plays in the evaluation of product alternatives.2. list the three
What is your sphere of influence in your organization? Based on this, what impact can you have on the implementation of your business plan?
Devise an explanation as to how the Blue Cross health plan can fall under the definition of "hospital and medical service corporation."
Each factor listed for this exercise must include a %, #, $, or ratio to reveal some quantified fact or trend. These factors provide the underlying basis for a strategic plan because a firm strives to take advantage of strengths, improve weaknesse..
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