Advertisements that depict two different defense mechanisms

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Consumer Motivation Questions

a. Present two advertisements that depict two different defense mechanisms and explain each of their effectiveness.

b. Present three advertisements. One that appeals to the needs for power, one for affiliation, and one for achievement. State the effectiveness of each.

c. Most human needs are dormant much of the time. What factors cause their arousal? Present two examples of ads that are designed to arouse latent consumer needs and discuss their effectiveness.

d. in 2004 the food industry spent $10 billion on marketing to children, significantly contributing to the number of obese and overweight children, which was a population that has doubled in the past 20 years. Present one of these ads and discuss the ethical concerns around it.

Reference no: EM132214305

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