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Advertisements for a particular brand of soap include the phrase, "Love the skin you're in." Print ads usually show a close-up of a young woman's clean face, and the copy is usually written as if she is telling the reader the benefits of this soap. She explains how soft your skin will feel and how much you will love that feeling. The copy of this ad was translated into several foreign languages so that it could be used globally. However, German women thought it was strange to use the word love in reference to something other than another person. Explain why this ad was less well received in Germany than in the United States.
case study the battle of the gurusthe voices from the conference room were loud and animated. everyone on the first
Select two fast food restaurants and evaluate them in terms of service quality. Suggest ways to improve the service quality.Evaluate the two fast-food restaurants you selected in Part 1 of this discussion in terms of the "Seven QC tools". Determine..
What is a "learning organization?" What kind(s) of "learning" may occur in this type of organization?
Managers who adopt the ______ approach judge the effects of a particular action on the people directly involved, in terms of what provides the greatest good for the greatest number of people.
What is your personal marketing strategy; i.e., what do you plan to do to ensure you achieve your goals? (Some questions you might reflect on in your response include: How will I penetrate the hidden job market? How will expand my professional networ..
A single bay car wash with a Poisson arrival rate and an exponential service time has cars arriving an average of 10 minutes apart, and an average service time of four minutes.
Three popular interventions for enhancing worker satisfaction are job enrichment, job rotation, and role analysis. What is the difference between each one, and when might you use each?
What are some of the advantages of entering a market early? Are there any advantages to entering a market late? Why is innovation so important for firms to compete in many industries?
What are the ethical implications of federal minimum wage? Who does it help and who does it harm? Does raising the current level of the minimum wage increase unemployment, drive business away, or harm the very poor? Will a higher minimum wage raise t..
Renuka? Jain's Car Wash takes a constant time of 4.0 minutes in its automated car wash cycle. Autos arrive following a Poisson distribution at the rate of 9 per hour. Renuka wants to? know: The average wait time in the line = ___ minutes. The average..
Compare and contrast a market economy and a command economy, according to the text. What is a “mixed” economy? Why is it important for a US company entering a foreign market to know the type of economy in place in that other country?
Prepare a report that addresses the following issues: The optimal quantities of products and the necessary quantities of labor and materials.
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