Advantages of using licensing as a market entry tool

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Reference no: EM13873013

DQ 1- "Interactive Activity: Global Business Today" Please respond to the following:

• From the e-Activity, recommend a more efficient path for Azure Sky Tea company to import the raw tea from the Indian Super-port of Halida into the U.S. Provide a rationale for your recommendation.

• From the e-Activity, make a recommendation for each step of the transaction geared toward accelerating the trade financing process. Provide a rationale for your recommendation.

DQ 2- "Licensing and Market Entries" Please respond to the following:

• Compare and contrast the main advantages and disadvantages of using licensing as a market entry tool. To support your determination, provide at least two (2) examples of companies from different countries that use licensing as a global marketing strategy.

• Analyze the fundamental ways in which keiretsu affects companies that either compete with Japan or that are trying to enter the Japanese market. Include example(s) to support your analysis.

Reference no: EM13873013

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