Advantages of mobile applications

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Reference no: EM132243096

1. Which of the following are advantages of Mobile Applications?

Wide presence

Interaction

Impact

Communication features

All of the above

2. ________ method determines the amount that can be spent on campaign marketing activities while preserving the required profit margin.

Preset budgeting

Allowable Marketing Cost method

Budgeting with Objective and Task method

Budgeting with Key Performance Indicators

3. Which of the following aspects is no advantage of channel integration?

Possibility to differentiation prices between channels

Increase in customer satisfaction

Enhanced customer loyalty

Greater customer value

4. Which of the following statements is false?

Price differentiation will succeed if online competition is low

Price differentiation is especially successful for one-time products

Price differentiation is profitable if the number of offered channels is low

Price differentiation lowers channel coordination efforts

5. Online channels differ from store channels mostly with respect to ____.

promotions

purchase effort

search effort

search convenience

6. Direct mailing to 100 customers costs $1200. The number of responses to the mailing is 28. The number of orders is 16, out of which there were 2 returns. What is the Conversion Rate?

14%

55%

50%

28%

Reference no: EM132243096

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